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Even before COVID, growing a real estate business in today's digital world was challenging. Each day, new competitors pop up, and so do all of the different platforms you need to utilize to reach new customers.
Then, when the global pandemic took over, these challenges only grew.
Realtors had to convert to operating on an almost entirely virtual basis.
In an industry that relies so heavily on personal connections and the "feeling" you get when you enter a space that could be your next home, this digital structure was understandably tricky. But not impossible!
Realtors all over the world adapted to a new way of doing things.
While some may have been resisting the digitization of their real estate business, to begin with, it ultimately became the only option.
But, whether you were forced into the digital real estate world or it was a transformation you were eager to make, this world is here now, and there's no turning back!
Today, it's more important than ever to keep up with your competition—especially when it comes to growing your real estate business. And that means an online presence is a must.
So, with all of that in mind, here are our top tips for growing a real estate business in the digital age.
1. Keep your website fresh
Yes—it's time to update that website of yours!
A modern-looking site is essential, but it's not only appearances that matter here. Your site needs to load quickly and be user-friendly. Otherwise, you risk losing out on potential business simply because your website visitors are too frustrated to spend time figuring out your site!
The faster your site loads, the better it looks (including high-quality images), and the more user-friendly it is, the better.
If these aren't things you know how to do yourself, the investment into professional web design services will pay off.
Now, if you don’t have your own website, there are still great options for showcasing your brand, services, teams, and more online. Namely, Souqh! This option is not only cost-effective, but it also requires minimal effort from you. It comes with built-in analytics to track user activity and traffic, including Souqh’s built-in CRM integration that allows realtors to generate leads directly from their storefront and convert them into active customers.
If you do have a website, Souqh is still an attractive and convenient option. Our storefronts are equipped with links to your existing websites and social media accounts. We also provide personalized QR codes that can be instantly generated and used across yard signs (or any signage), allowing service providers to become more digitally accessible and boost the traffic to their storefronts.
2. Publish an expert blog
There are a lot of realtors out there...a fact you're well aware of by now. So, what makes some stand out more than others? In many cases, it comes down to expertise and authority. In a digital world, that means demonstrating your expertise and authority on your blog!
Update your blog regularly with industry tips, insights, and other helpful content. Over time, this will have a powerful effect on establishing you as a leader in the industry.
A blog is a great place to start, but incorporating video blog content is another option you won’t want to overlook! Video content is known for generating higher engagement rates than any other form of content, so vlogging is a great way to get more views and build your brand online.
3. Automate social media
Keeping up with your social media on your own is tough. Some weeks you might find yourself posting every day. Then, things get busy, and you don't log into your accounts for a month. But this just won't cut it.
Spend some time automating your social media content. Maybe it's once a week or once a month, but when you take time to schedule all of your upcoming posts, it takes the guesswork out of the process.
Even better, invest in professional social media management services.
4. Build an email list
An email list is an incredible thing for growing your real estate business.
Unlike social media content that could go away at any time, your email list is something that belongs to you. So, even if you lose all of your followers or likes in a single day, you'll still have a potential customer base in the form of your email list.
To start building this list, a simple form embedded in your website can do the trick.
To incentivize users to sign up, you can offer a freebie (for example, a local real estate guide) to encourage them to sign up for your email list.
5. Share video testimonials
Video reigns supreme when it comes to digital advertising.
Written testimonials are great, but video testimonials will have a more powerful effect.
They're able to convey emotion and tell a story in a way written words never can. Share video testimonials across your social media platforms, in your emails, and on your website.
With Souqh, you can also use external reviews and URLs on the Service Providers storefront, along with reviews that are generated using our platform.
6. Enhanced customer communication
Traditional phones, emails, and messages are some of the options that come to mind for communicating with customers. But Souqh offers you ever more tools and versatility to enhance your communication with customers and reach them in a whole new way. For example, realtors can send real-time messages, have audio and video calls and keep all client communication, documents, and transactions consolidated in one place. Sounds pretty good, right?
7. Enhance your digital presence with Souqh.ca!
We saved our best tip for growing your real estate business for last: using Souqh.ca to enhance your digital presence with less effort, less money, and more ease! Souqh supports accelerated digital transformation for real estate agents in one platform for a monthly subscription fee. As a result, realtors can build their digital brand, cut costs, save time, and enhance their clients’ home journeys without having to pay any commissions or exorbitant fees.
Souqh is a digital services platform that connects home buyers and service providers – all in one marketplace. We are reshaping the experience for both home buyers and service providers. How do we do this? By building an integrated ecosystem that enables us to deliver streamlined and straightforward digital solutions, leading the way to incredible customer experiences!
So, if you're ready to start digitizing your real estate business for today's modern world, we're here to help. Click here to book a demo.
Did you learn a lot about growing your real estate business in this post?
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