There are hard won lessons in this pandemic as it continues to change dramatically law practices, especially real property law.
It’s now a norm to choose different strategies to keep up with the challenges. Some had to take pauses, while others considered these crazy times as an opportunity to scale up.
Scaling Your Real Estate Law Firm in a Post-Pandemic Marketplace
The uncertainty sometimes causes stalling of activities like expansion plans that are put on hold.
But with new normal comes new market opportunities, especially in the digital scene. Taking advantage of these COVID enforced changes led real estate lawyers to look at how the internet can help.
Digital transformation is where it’s at. Be visible online and optimize your services. Develop a brand and sell it to your prospective client.
1. Dominate Your Local Search Presence
Stop waiting for the right time. Take the plunge, make your presence known online by Search Engine Optimization.
The organic strategy will cost less but is effective in generating new leads and attracting clients. Search algorithms are going to be your best friend. Focus on keywords that target specific types relevant to the real estate market.
Hire an SEO professional and check on real estate law firm marketing strategies to see how it can help you scale up.
2. Amplify Your Website with Organized Information
It’s true: a well-balanced website is an essential strategy for digital success.
Curate your website with information about your real estate law firm. Highlight the businesses you’re offering, like what property legal matters can you help your market with. This is conversion in the making. The referral you got from networking can confirm your credibility and authority in real estate law.
Topics are essential. You have made your website a mountain load of resources for them, so write topics that they will find vital, like:
- Landlord and Tenant Disputes
- Deed Preparation and Transfer
- Commercial Purchases and Leases
- Purchase and Sale Agreements
- Boundary Disputes
- Foreclosure and Eviction
3. Promote Your Real Estate Law Firm Digitally
Be a content master extraordinaire.
Publish content that caters to frequently asked questions of property owners and those looking to be homeowners. Make a list of topics and subtopics about real estate law issues that potential clients in your area can relate to.
Knowing your local market, the specific issues they’re struggling with is your key to digital marketing success.
4. Develop and Nurture Professional Relationships
Now, how to hack client acquisition in the current times?
You see, your professional network is a treasure trove of powerful marketing tools. Focus on networking to grow your practice, whether with real estate agents or other lawyers practicing in different fields. It’s a win-win situation for the agents and lawyers in the real estate market because you can have the best referrals by reciprocation.
With the proper filtering of groups in these apps, you can establish your property and real estate law authority. At the same time, build further your online network.
5. Use Social Media as Your Professional Networking Tool
Don’t let your competitors eat you alive, don’t waste your time and pump up your social media platforms.
It’s a no-secret formula. Your social media channels serve as the face of your real estate law firm where your potential clients can best understand your brand and your business. The operative word in this marketing is social, and the name of the game is personalization. Consider these tools because they give clues on how you best market yourself -you have Facebook, Twitter, Instagram, LinkedIn, and Pinterest to capitalize.
Make it so you’ll be able to grow your community, your network and put you as an authority in real estate law.
6. Use Souqh.ca to Elevate your Digital Presence
Going through these can be stressful and overwhelming, but here’s the good news -you can go through all these with so much ease!
That’s Souqh for you. It’s your ultimate partner in building your business without the straining costs, time, and stress. No more skyrocketing fees, time-consuming processes, and overwhelming inducing strategies. When you use Souqh.ca, you can access a streamlined and straightforward scale-up journey – all in one platform.
You’re just a click away from digitizing your law firm. Say yes and click here to book a demo.