Does it seem like every other realtor you know has a strong personal brand, but yours is, well, lacking? The truth is, building a strong personal brand can be tough. And that's especially true in a crowded and competitive field like real estate. But that doesn't mean it's impossible! Real estate branding can be done with a lot less effort than you might think, and today we're going to tell you how.
And we won't share just any ways to build your personal brand. We're going to share the easiest, most efficient real estate branding strategies to help you make your mark as quickly as possible.
Real Estate Branding: Easy Ways for Realtors to Build a Personal Brand
Get clear about what that brand is
Before you can start making other people aware of your brand and your services, you need to be clear on them first!
Believe it or not, you already have a brand, along with a mission and values that drive your business. What's next, however, is getting really clear about what that means, so you're able to use it to your marketing advantage.
Start by creating a list of your values and your vision. Then, as you work on building your brand, you can use this list to guide you in the best direction for your business.
(Of course, branding isn't everything. Visit this post next for five tips to elevate client experience in real estate)
Get inspired by other real estate branding efforts
Take a look at what other real estate professionals are doing for their own real estate branding. You're not doing this to copy them, however! Instead, draw inspiration from their branding efforts for your own unique twist on their tactics.
Build a website
If you're part of a real estate group, you might think your headshot and listings on the group website are enough. But remember, we're talking about building your personal brand here. That means you need to take steps to define yourself beyond that group.
Start by creating a dedicated website just for your listings. Be sure to include a comprehensive biography, as well as professional pictures of yourself.
(Read more about growing your real estate empire in a digital world in this post)
Develop a social media presence
If you want to keep up with the competition, you need to establish a presence in as many places as possible. And yes—that means on social media!
You can use social media to share your listings, of course. But this is also a great place to share more about you and what makes you tick. (Drawing on those values and your vision helps here too!)
Sharing more about yourself and your life as a realtor in a professional manner goes a long way for your real estate branding efforts. It helps potential clients connect to you, relate to you, and it can be the thing that makes them choose you over another realtor.
(Don't miss this post next: 11 Digital Marketing Tips for the Traditional Real Estate Agent)
We can't wrap this up without including the importance of joining Souqh to help with your real estate branding efforts. Souqh is your one-stop connection to leads, referrals, technology and digital marketing—and that includes adding your brand and product pages directly to our storefront.
This helps you make your mark on the industry, and it also makes it easier for potential home buyers to find you.
Not sure if this is right for you? We offer a free 30-day, no strings attached trial of all our premium features.
Contact one of our sales reps today and join our service provider network for real estate professionals.
Did you learn a lot about real estate branding in this post? Here are three more posts you can't miss next: