Have you decided to forgo the traditional open house in exchange for virtual open houses or other strategies for selling properties? Or perhaps you're considering taking this step but not sure if it's the right move.
Either way, you're about to find out! In today's post, we're going to talk all about whether an open house still matters in the digital age or if your efforts are better spent elsewhere.
Does an Open House Still Matter in the Digital Age?
We're going to explain our answer in more detail throughout this post. But we know you're itching to hear...so we'll start by saying: yes! Open houses still matter in the digital age.
However, unlike when this was the way to sell a home, there are now several different strategies and approaches to help you sell homes quickly.
Essentially, rather than being your only option, an open house is now one critical tool in your toolbox for selling homes.
Rather than relying solely on open houses to sell properties, successful realtors utilize a number of different strategies for selling homes.
So, beyond an open house, what are these other tools in a realtor's toolbox worth exploring? Let's get into them!
In this day and age, most realtors are already utilizing online listings to sell properties. Beyond the MLS, however, there might be some other online listing locations worth exploring to expand your reach.
Realtors are utilizing many listing locations, including Zillow, Facebook, and even Craigslist. Of course, it's also important to include all of your listings on your own website.
(Realtors aren't the only service providers who need to go digital! Read this post to learn why it's also important for general contractors)
If you want to keep up with the competition, there's really no way around using digital marketing to grow your business. This includes a multi-faceted approach involving your own website, social media, branding, and other marketing efforts. (Learn all about branding for realtors in this post)
As overwhelming as this all can be, know there are options out there that make it much more straightforward!
For example, Souqh.ca takes the guesswork out of digital marketing for realtors (and other service providers) as your one-stop connection to leads, referrals, technology, and digital marketing.
With Souqh, you can drive more traffic to your storefronts and grow your business fast. We make it easy to launch data-driven marketing campaigns to help you feature your storefront, enabling higher ROI on your marketing dollars.
Ready to learn more? Visit this link next.
Last but not least, we also need to discuss virtual tours, which offer an effective alternative to the traditional open house in many cases. By offering virtual open houses and tours, you're allowing your client base to explore properties they might not consider otherwise because they couldn't visit them in person.
But virtual tours are the next best thing!
If you offer these, it's important to focus on audio and video quality to make sure the viewer gets the best first impression of a property several possible. If possible, it's a great idea to work with professional videographers with experience in virtual tours.
Alternatively, make sure you film earlier in the day when the lighting is good and ensure the property is neat, organized, and styled the same way you would for an in-person open house.
So, there you have it! Don't give up on the traditional open house… but don't forget to create a multi-faceted approach to selling homes, including digital marketing, virtual tours, and other strategies.
Did you learn a lot in this post? Here are three more to read next: