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Real Estate Realtor

Should You Rent Or Buy A Home? (The 5% Rule)

Buying a home is a big life decision for the majority of Canadians. So big that it’s worth asking whether the time or price is right. Right before buying, it’s not a bad idea to pause and ask if you should buy this specific house or continue to rent.

Perhaps you should continue renting until you find a home whose mortgage you can service more comfortably! Maybe it is cheaper to continue renting than buying the house you are considering.

So how do you decide what’s best between renting and buying a home?

A simple way of answering the rent vs buy question is by comparing the monthly rent with the monthly mortgage repayment. But Canadian portfolio manager and Youtuber, Benjamin Felix believes that approach is flawed. His 5% rule introduces the concept of ‘unrecoverable costs’ that he argues should inform the decision to buy or rent a home.

What Is The 5% Rule in Real Estate Investing?

According to the 5 % rule, the yearly unrecoverable cost of homeownership equates to 5% of the property’s total purchase value. By dividing that value by 12 you will then get the total monthly cost of owning your home. According to Felix, like the monthly rent you pay, this is money that you pay for accommodation that you will not get back.

For example, if a house costs $600,000 to buy, by multiplying that value by 5% and further dividing by 12, we will get $2,500 as the monthly homeownership cost. That becomes our breakeven point when deciding whether it is best to keep renting or buy a particular house. 

To apply the 5% rule, it will be better to keep renting if the rent for a similar house is less than $2,500. But if the prevailing rentals are above $2,500, it will be a more financially sound decision to buy this house than to keep on renting.

What Makes Up The 5%?

Expressed as an annual value and derivative of a home’s purchase price, the 5% is the sum of the unrecoverable costs of owning a home. In other words, it is what you would expect to pay to maintain the home and service the mortgage. The 5% breaks down into three costs:

 

  • Home maintenance (1%)
  • Property tax (1%)
  • Cost of capital (3%)

Real estate experts generally agree that it costs about 1 percent of a property’s purchase price to maintain it per year. Property tax in Canada is also 1 percent of a home’s acquisition price. For our example, both would be $6,000 per year or $500 per month.

That leaves us with the cost of capital. This is where it gets a little complicated because the cost includes the mortgage interest as well as the opportunity cost you lose when you decide to put money you have already saved towards a downpayment for your mortgage as opposed to investing it in stocks.

The average mortgage interest rate in Canada averages 3%, so again that is a straightforward cost to calculate. That is the cost of debt, assuming that you are putting down 20% percent of the home’s price from your own savings, with the mortgage loan financing the remaining 80%.

The cost of equity you invest in the home, or what you are giving up by paying the 20% down payment represents the opportunity cost. According to the 5% rule, that cost is also unrecoverable and must be factored into the rent vs buy decision.

It is the assumptions behind the cost of equity that critics find most problematic about the 5% rule. More on that later, but the argument is you will lose the opportunity to earn more on your mortgage down payment by investing it in a home instead of buying stocks. The stock market has traditionally outperformed the real estate market by 3%.

At 3%, the opportunity cost of the potential returns lost on the money you put towards the down payment is the same as the cost of servicing the mortgage loan. Add that 3% to the 1% for maintenance costs and the other 1% for the property tax bill and you will get 5% of the home’s purchase as the annual unrecoverable costs of owning a home.

Weaknesses Of The 5% Rule

Though a generally useful framework for determining what’s the sound decision between buying a home and renting, the 5% rule makes a few questionable assumptions. We will debunk them below:

People generally don’t serve unless forced to

The first contestable assumption of the 5% rule of home buying versus renting is that one would still have saved money even if the plan was not to put the savings towards a home deposit. People generally save for a goal, which in this case is the mortgage down payment. Without that goal in mind, there’s no telling if one would have saved the money.

Another angle to the assumption is that even if one did save an amount equivalent to a mortgage down payment, they would invest it in stocks because the stock market offers better returns. As humans, we don’t always act rationally. Most people would spend those savings on something that has a lower or no return at all, and not necessarily on stocks.

In reality, people are more motivated to save for a home deposit than for a stock market investment. The pain of saving for something like a house is somehow more bearable. So the prospect of homeownership forces most people to save.

Maintenance costs aren’t completely unrecoverable

It can be argued that home maintenance costs are actually recoverable because they can add to the value of a home. At the very least, they help to protect a home’s market value as a poorly maintained home will gradually lose its value.

A few cosmetic touch-ups prior to putting the house on the market can actually add a value bump to the property. That is to say, some home repairs have an ROI – they add more to the value of a home than they cost.

Pride of homeownership

There is a lot of fulfillment and pride that one can get out of the home buying process, from getting approved for a mortgage, viewing homes, and closing the home purchase. 

Owning a home itself provides a sense of community and feelings of independence and stability. While this differs from person to person, you cannot put a monetary value on it. 

And not everyone wants the benefit of mobility that renting offers. Those who are keen to start a family, in particular, prefer a ‘forever home’ where they can plant roots and raise their children. 

In the end, for many people, it does not matter much if buying a home will cost them a couple $100 more than they would spend if they were renting. The 5% rule also ignores the possibility that a homeowner can rent out part of their home for income, which will offset some of the costs of homeownership.

In the context of the red-hot housing market in Toronto, buying a home will also cushion you from the ever-rising cost of rentals. By choosing to buy you are also locking in the said unrecoverable costs of homeownership, which you can’t say about rentals that aren’t guaranteed to stay at current levels.

Need A Real Estate Agent To Help You Through The Home Buying Process

With the prevailing housing shortage and the ever-rising house prices in Canada, it can be tough to find a home that you can afford in your desired neighbourhood. Now more than ever before it is critical to enlist the services of an experienced real estate broker who knows your local area well.

Souqh is a real estate and home services marketplace where Canadians can search for professional services and contractors. Searchable by location, Souqh has tools that help you compare quotes and connect with real estate agents and other home services professionals in your local area. Search for a local real estate agent here.

Categories
Real Estate

How Important Is Location When Buying a House?

Location, location, location!

How many times have you read that after clicking through to a home buying guide on Google? Most of the time if you landed on the same articles I did. This one adds to the list. The article expands on why choosing the right location is critical when shopping for a new home.

Rightly so, location is the most important factor to consider when looking for a home to buy. It extends beyond the neighbourhood to the property’s exact location in the neighbourhood. Is it a corner lot? Does it face a busy street?

Why A House’s Location Matters In Real Estate

 

Location Determines a Property’s Market Value

It is worth noting that while you can renovate, remodel, or rebuild a house, you can’t change its location. Ultimately a property’s location has a bigger bearing on the property’s market price than its features, and any improvements you may make on it. 

So while it is important to choose a house that’s right for you, if your plan is to resell in the future, you want to be sure you are buying in the right neighbourhood. Even if your plan is to settle permanently in your new home, it is also possible that the plan may change in a few years. 

Your financial circumstances can improve to the level that you may now be able to afford a bigger house with better features. Or, when the kids are grown and out of the house, you will most likely want to downsize to a smaller house. Either way, you want to know you will get the best value out of the sale. 

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Your location’s desirability places a big premium on how much your house sells for. Generally, the higher the demand for properties in a specific neighbourhood the higher their market value.

Potential For Future Development

If your street overlooks an undeveloped lot, you have to consider what may be developed there in future. Whatever new construction ends up emerging there may completely change the face of your street and neighbourhood, for better or worse.

Some neighbourhoods are old with very little scope for further development while others are fairly new with potential for more development. Some suburbs may have been popular with buyers historically, but be actually declining when compared against newer, up-and-coming neighbourhoods.

 

You Are Safer in Some Neighbourhoods Than in Others

Security is a growing problem is Canada’s big cities. For your family’s safety, check the crime statistics for the neighbourhood you are considering buying into. The local police station is a good place to ask for this information. You can also talk to your real estate agent, research online, and consult with other local area experts.

Ask yourself whether the neighbourhood is historically tough or whether crime is trending upwards. If the latter is true, the problem may get worse. For young families the level of crime in your neighbourhood will shape the character of your growing children, so you should consider if their future is something you want to compromise by settling there.

Quality of Life

What a neighbourhood has to offer in the way of public amenities determines how desirable it is. Just as low crime levels mean safer streets, easy access to good coffee shops, supermarkets, public parks, and public transport all contribute to a more comfortable life.

You may have public amenities that you deem to be more important to you. So before you decide to move with the house purchase, take time to drive around the neighbourhood to get a good feel of it and familiarize yourself with what it has to offer.

Potential for Future Demand

It’s important to consider the demographic makeup of a neighbourhood and determine how it may affect the area’s future desirability. While a neighbourhood that is highly desirable today isn’t guaranteed to be in future, areas that currently attract millenials are safer bets.

Millenials are the most economically active demographic and where they like to plant roots is a good indication that demand for houses there will remain steady for some time to come. If you buy there, there is a good chance your investment will appreciate with time.

Location vs Size Of The House

Is the location more important than the size of the house? Well, that depends on your needs. Any empty nester looking to downsize to a smaller house will in fact prefer a smaller house. To better enjoy their twilight years, they also may be motivated to concentrate their search in neighbourhoods with easier access to shopping, restaurants, and social clubs.

On the other hand, young professionals with growing families of school-going children will primarily look for a house with enough room. But they will also have a wishlist of what they want in a neighbourhood. It will look slightly different from an empty nester’s, but it will also have similar amenities, like easier access to shopping and good restaurants.

Young couples will prefer a neighbourhood where there’s a school within walking distance. On their wishlist will also be recreational and sporting facilities and a good public transport system. Safety will be a top priority too, with street lighting, sidewalks, and cycle lanes all top of mind.

Clearly, depending on who is looking for a house, there will be tradeoffs between choosing a house based on its size and where it’s located. But whether the house is big or small, its location will determine its price and what you may be able to sell it for in future. 

What Makes A Good Location For A Home?

In the context of the current housing market in Toronto, Vancouver, and the other big cities in Canada, many homebuyers will be happy to just have access to a house they can afford. 

But as more stock comes onto the market and the housing shortage begins to ease, it is those properties in the more desired neighbourhoods that will appreciate or hold their value. 

You could argue that the same properties are also the most expensive and least affordable to buy, no matter the state of the market. But in a buyers’ market, it is also true that properties in the less desirable locations will depreciate faster, meaning the likelihood that you will lose equity is far higher when you buy in the wrong neighbourhood.

While its true that what makes a good location to buy a house in is personal to the person, certain factors apply to most people. Ultimately, everyone wants:

  • a safe neighbourhood, 
  • a good school within walking distance, 
  • access to restaurants, coffee shops, supermarkets, and shops, 
  • good public transportation infrastructure, and well-maintained public parks.

In Real Estate, Location Is Everything

In the end a property may tick all the boxes, but if it is on the wrong side of town there is a ceiling to how much it can appreciate as an investment. Location also puts a limit on the number of people raising their hands to buy the property when you decide to sell it. 

As you shop for a house, keep an open mind. Consider that a neighbourhood that may not have been desirable historically may now be trending up. Previously desirable areas may also be trending down due to rising crime and other factors.

The best real estate investments are usually those underpriced properties with potential that are located in desirable or up-and-coming neighbourhoods. Finding these winners may require the expertise and knowledge of a real estate agent with extensive local experience. 

An experienced local real estate broker can match your goals, needs, and budget with the right property. In a hot market like Toronto’s where demand for housing is at an all-time high, they can also be the difference between buying at the right price and searching unsuccessfully for months.

Find an experienced local real estate egent on Souqh and start your house search on the right foot. Searchable by location, Souqh provides a shortlist of real estate agents closest to where you intend to buy. Our platform also provides tools that make it easy to connect and compare quotes with service providers that catch your eye. Search Souqh for a local realtor here.

Categories
Home Buyers home renovations

Flipping Houses For Profit [A Guide For Beginners In Canada]






If you have been watching the Canadian real estate market and seeing prices go through the roof, you have probably wondered if you are not missing a trick by not investing in a few properties yourself. Flipping houses is an especially hot trend right now. 






Before you cash out all your investments and go all-in on flipping houses for profit, know that it’s not all sunshine and rainbows. Like all other investments, you can lose money if you don’t do your homework.






We prepared this short guide to help you understand what flipping houses is and the factors you need to consider before buying that fixer-upper for flipping.





What Is House Flipping?






House flipping is where you buy an old, distressed house and repair and update it with the intention to sell it at a profit. ‘Flipping’ itself refers to the process of repairing, renovating a house to bring it up-to-date with current trends and at times to add square footage and features that make it livable and more appealing to buyers.






When the time comes to resell the house, you want the total spend from buying the property, renovation costs, and any applicable fees and taxes not to exceed the expected value after repairs. Now, in a market such as Toronto where home prices are going up all the time, your chances of selling at a profit are conceivably good.






Many beginners will take out a mortgage loan to finance a house purchase. If that’s you, you need to find a mortgage broker that understands this business and your local market as a first step.






The second and perhaps better option is to deep into your savings and pay cash for the house, the renovation/repair, and all the other costs involved. 






With so much money on the line, you have to know what you are doing for a flip to be profitable. Here’s what you need to keep in mind before you start flipping houses:





What You Need To Know Before Buying A House To Flip






There’s money to be made flipping houses. But one thing you need to know, though, is it’s not as easy as they make it look on HGTV. There is a lot of work and money involved, some of which can go down the drain if you don’t take note of the following:





1. Flip With a Target Buyer in Mind






The best way to approach flipping houses is as you would any other business. You start with a customer need in mind and then work out how to satisfy it in a way that is profitable to you. In this case, the need you are hoping to meet is that of suitable, affordable housing for a specific type of home seeker.






If you blindly buy and renovate properties without any idea who your potential buyer is, your chances of success are slim. The flip can take too long to sell, resulting in you incurring carrying costs that will eat into your profits. In the worst-case scenario, you may be stuck with an expensively renovated house that no one wants to buy.






So you need to identify a target buyer first to get an idea of the type of house you need to flip. This could be old couples downsizing to a smaller property or young professionals looking for a family-size home to plant roots. These people prioritize different features and amenities in a home. Also consider a specific location’s proximity to schools, shopping, health facilities, sports and entertainment venues, and clubs.





2. Draw a Realistic Budget






With a clear idea of the type of house and location you have to shop in, you can now draw up a realistic budget for this flip. Because you have profiled your target buyer and know which features are important to them, you can know the first time you inspect a potential flip house what renovations it will need and how much it will potentially cost.






It is quite easy to neglect some costs, which can only derail the project and cost you money later. The obvious costs will be the property’s purchase price and the renovation costs. But there are other costs involved in a house flip, like building permit fees, capital gains tax, staging and other selling costs.






Unless you already have a buyer waiting in the wings, you also have to budget for the house’s carrying costs. These are the costs that a homeowner pays, including the mortgage, utilities, property taxes, insurance, and general maintenance. You pay carrying costs as long as the house remains unsold, so you must have an allowance for them in your budget.





3. Know the True Renovation Costs Before Buying a Fixer-upper






The savviest house-flippers are those that can identify homes that only need a few repairs and cosmetic touch-ups to bring them up to date. The less you spend on repairs the better your chances of turning a profit. 





If you spend a lot on the renovation, the problem is the house will be too expensive than buyers are prepared to spend for houses in that neighbourhood. This point highlights the need to engage a knowledgeable contractor. 






An experienced contractor will know after a careful inspection how much work and investment it will take to bring a house to a livable, modern condition. A wall may need to be knocked out, windows enlarged, the roof raised, and floors replaced to improve energy efficiency and ease of maintenance. 






Just recently, Canada experienced a crippling lumber shortage that saw prices rising to record highs, so always factor in changing market conditions when going into this business.





 

A good local contractor will have a better understanding of the current prices of materials and the general logistics of carrying out a renovation like the one you are planning. So resist the urge to go the DIY route and hire an experienced local contractor.





4. The 70% Rule






There should be no room for sentiment when reviewing houses for flipping. No matter how good the location is and how much demand there is for that type of house, do not overpay on the purchase price.






The 70 percent rule of flipping houses is when buying a fixer-upper, you should not pay more than 70% of the after repair value (ARV – the home’s value after it’s repaired) minus the repair costs. Pay more than 70% APV and your chances of selling at a profit or recouping your investment reduce.





5. Flipping Houses Requires a Significant Time Investment






As well as capital, it takes a significant amount of your time to find a house to flip, renovate, and sell it. It could be months before you close a sale on your flip.






Even where you have hired a good contractor to do the renovation work, you will still need to manage them to ensure the work finishes on time. It’s worth sitting down and considering if you will have enough time to manage the flip, especially if you have a full-time job.






Finding the right property can also be a game of patience. You have to have the fortitude to wait as long as it takes to get the right property. With more flips, it will get easier to identify houses to flip and negotiate good purchase prices.





6. Hire the Right Skills






We have already talked about the importance of engaging an experienced local contractor. We should probably have led with how critical it is that you work with an experienced local real estate agent.






To succeed with flipping houses, you need to first identify and acquire the right property. A real estate agent with local experience will know how to pick the right property, in the right neighbourhood, and at the right price.






A realtor also knows the taxes applicable to your real estate investment, can tell at a glance if a property can be flipped successfully, and what features the renovation must prioritize. 





Is Flipping Houses Profitable In Canada






The flip-for-profit business is growing rapidly in Canada. You would therefore assume people are driving good returns from it. The market conditions are certainly right for the business, seeing that there is a general shortage of available houses, even as prices keep rising.






Again, you need to do your homework. Just as there are people profiting from flipping houses there are many who are losing money. When starting out, concentrate on buying, renovating, and reselling one property at a time and slowly build your knowledge and experience. 






Your goal at first should not be to maximize profit but to sell as quickly as possible to minimize risk to your capital.





Where To Find Experienced Local Realtors And Contractors






The secret to making money flipping houses as a beginner is building a team of capable local professionals who will plug your skills gap. A core team will have a go-to mortgage broker, real estate agent, and experienced contractor. 






In Canada, the safest place to find these skills is on the Souqh real estate and home services market. Besides these professionals, you can also search Souqh for painters, real estate lawyers, plumbers, and all manner of real estate-focused services and contractors.The 70% Rule

Categories
Home Buyers

Top Pre-Construction Opportunities For Young Professionals In Canada






Are you a construction industry professional looking for new opportunities? While there are plenty of jobs to go around on the construction phase of the many housing projects sprouting all over Canada, you have probably not considered the rich opportunities in the pre-construction stages of these projects.






This article will discuss the exciting work opportunities in the pre-construction phase of housing development projects in case you are looking to expand your horizons.





Canada’s Booming Housing Market A Boon For Construction Trades






Canada is facing a big housing crisis in major cities like Toronto. Burgeoning demand for housing, soaring home prices, and a very low stock of new houses all make for a red hot real estate market. 






Lowering interest rates has been suggested among a raft of measures to cool the housing market and save cities like Toronto from the unwanted tag of being one of the most unaffordable cities in the world. 






Fixing the supply side is, however, the only sustainable fix for Canada’s housing shortage and unaffordability crisis. This entails constructing new homes. And a critical stage of any construction project that determines whether it succeeds and finishes on budget is what’s known as the pre-construction phase.





What is Pre-construction?






Pre-construction encompasses all the activities that happen on a construction project before the actual construction work starts. This includes the necessary planning work, design, materials estimation and ordering, and the work involved in preparing the construction site, including excavating access roads and erecting a fence that secures the site.






Some of the pre-construction work will continue into the construction phase, principally to coordinate contractors and monitor progress, which ensures that the project proceeds according to design guidelines and overall project timeline. 






The pre-construction phase isn’t just important for the success of the building project, but also for the health and safety of the workers on the project and the general public. For this reason, there are important roles that project owners must hire for even before there is an actual construction site to show. These are the opportunities we will discuss below:





Work Opportunities in The Pre-Construction Phase Of Building Projects





1. Structural Engineer For Existing Condition Analysis






Structural engineers analyze building designs against available construction materials and techniques to ensure the structural integrity of the completed structure. For this reason, they are important hires on large building projects.






That said, they also have an important role to play on remodeling projects, even if the building being renovated is a small family-sized home. The engineer must determine the safest ways to proceed with the remodel before any demolition work starts.






By carrying out existing condition analysis, the structural engineer will determine what scope the remodel will take or if it’s even safe to attempt it in the proposed scope. Sometimes a complete replacement of the structure is needed.






Material strength analysis and load calculations will need to be carried out and important considerations made to plumbing, roofing, HVAC, and other building systems to ensure they integrate seamlessly. So where a property investor is renovating or adding onto an existing structure there should be an existing condition analysis engineer among the very first hires.





2. 3D modeling specialist






While architects are responsible for the actual technical design of the building, a 3D model developer converts the drawings into a 3D picture that brings the structure to a form non-architects can visualize. There is now advanced Building Information Modeling software that building designers can use to create vivid 3D pictures of how a building will look like it’s completed.






A 3D model of the building will also help in the planning and building phases as well as in the landscape design. It also informs key decisions on structural design and construction scheduling. This helps to forestall issues that may derail the project.





3. Cost Estimator






This role is at the intersection of the quantity surveyor and cost accountant jobs. So on some projects the roles could be split into their more traditional forms. That said, the goal of the roles are the same – to have a solid idea of what materials are needed for the entire project and how much it will all cost.





In simple terms, an estimator determines the budget for the entire project. When coming up with a reliable cost estimate, they have to itemize such costs as materials, labor, permits, and equipment. As underbudgeting can have severe implications on the success of the project, a cost estimator needs to be a highly knowledgeable construction sector veteran.





4. Procurement Manager






Failure to source materials on time can stall the entire building project. Most construction material manufacturers have lead times that procurement managers have to factor in when placing orders. 






For example, your project may require triple glazed windows for which there are only a few manufacturers. Place your order late and you may be forced to put the build on hold while the supplier processes your order.






Materials that you are shipping in from outside the country can often be delayed at ports so it’s critical to allow enough time between placing the order and receiving it. This is work that has to be done before you break ground on a project.






To succeed in this job, you will need to leverage a specialized supply chain. So you may be at an advantage if you already have contacts at major building construction material suppliers. As well as understanding the dynamics of the market you will also have to demonstrate an understanding of current prices to ensure the project achieves its cost budgets.





5. Phasing and Logistics Manager






A procurement officer will have to work hand in hand with another important pre-construction hire – the phasing and logistics manager. It is the job of the phasing and logistics manager to work out timelines for specific phases of the build. In this regard, they must work in consultation with the procurement manager to ensure materials arrive on time.






Importantly, there may not be enough suitable storage for the materials and equipment required for the entire project. So it’s critical that the timetable and logistics of bringing the materials to the site are worked out in advance.






Logistics management is an especially essential part of a construction project. Permit applications, inspections, deliveries, subcontractors, and different site services have to be well-coordinated for an orderly flow of work on the site.





6. Risk Control Officer






Major construction projects are a fertile ground for lawsuits and all manner of risks. From jobsite accidents and associated project delays to fines, poor workmanship disputes, and costly mistakes, construction projects are pre-exposed to many risks that will need to be mitigated against by hiring a properly skilled risk control officer as early as the pre-construction phase.






Contracts are another major sinkhole for construction projects. It is the job of the risk control officer to study all contracts entered into with subcontractors to ensure the language used isn’t vague that it may expose the project owner to lawsuits in the event of conflicts.






Beyond contracts, the risk officer will make sure that all construction site and general building regulations are adhered to and that all materials and construction methods meet expectations. If it is the project owners’ idea to protect their investment by buying insurance cover, it is the job of the risk control officer to shop for and decide on the best insurance policy.





7. Pre-construction Manager






Some project owners may find it best to bundle most of the above roles by hiring a pre-construction manager. You will have a good chance of landing and succeeding in this role if you have experience and skills in the roles we have discussed above. Here’s a similar job advertised on Indeed for a construction project in Mississauga, Ontario. 





 

Where To Look For Pre-Construction Work Opportunities In Canada






Jobseeker sites like Indeed are good places to look for pre-construction work opportunities. But you will need to actively search these job boards for openings. With Souqh, a Canadian real estate and home services marketplace, homebuilders and property investors come looking for you. 






How Souqh works is contractors and service providers in the real estate market get a storefront where they will advertise their services. Homebuyers, homeowners, and property investors who are renovating, remodeling, or repairing their properties come to Souqh to look for people with the right skills and local experience. They are drawn by the many tools and features that make it easy to compare and connect with contractors and service providers.






Sign up on Souqh and get your own storefront and online property where prospects can find you by your service area and specialization. We have people searching for local talent right from the pre-construction, through actual construction to post-construction, home including maintenance and repair.






 

Categories
Real Estate

7 Reasons For Toronto’s Rising House Prices (Why Young People Should Be Concerned)

Toronto’s red hot real estate market is not showing any signs of cooling. And for young people, in particular, the increasing scarcity of affordable housing means the dream of owning a home is slipping away fast. Rental prices are just as high too, which means merely finding an affordable place to live has become a big challenge.

The income level needed to cover the homeownership costs and absorb mortgage repayments keeps rising. To put a figure on it, homeownership costs in Toronto are currently 66.1 percent of average household income.

Homeownership costs only become a concern if you qualify for a mortgage. Many young people face a battle building their credit to just qualify. Young professionals with low incomes and very little in the way of savings have essentially been priced out of Toronto’s overheated housing market.

 

Different reasons, and not many solutions, have been offered for the soaring home prices in Toronto. And with Canada’s friendly immigration policies, Toronto’s status as one of the best cities to emigrate to, and with thousands of young people entering the job market every year, merely increasing interest rates doesn’t seem like the fix many have touted it to be.

 

The big question is whether this ‘real estate bubble’ will burst, resulting in a correction of prices. We will look at the prospects of a correction (or market crash) later. First, let’s consider the reasons why home prices in Toronto can’t seem to stabilize.

 

Why Home Prices In Toronto Keep Soaring

Home prices in the Greater Toronto Area have risen more than 450 percent since 1996, which is much faster than most prospective homeowners can build up their savings. 

While the rising property prices are good news for investors, it’s made Toronto one of the most unaffordable cities in the world. It’s become such a contentious issue that it has become a major campaign topic for the 2022 election.

Here’s are some of the factors that have been cited for Toronto’s overheated housing market:

1. The Influx of Foreign Buyers

The high returns offered by the real estate market in Toronto have attracted the interest of foreign buyers. Many of these are wealthy businesspeople looking for assets to hedge against risks in their own countries. 

Because they have more disposable incomes, these foreign buyers aren’t put off by the high prices in Toronto. And as home prices rise as a result, it’s young Canadians that are eventually pushed to the fringes of the market.

 

2. The Impact of Immigration

To a lesser extent, the influx of immigrants has also led to a shortage of affordable housing. Canada is among the most immigrant-friendly countries in the developed world, welcoming deep-pocketed investors, skilled professionals, and refugees from across the world every year. A lot of these arrivals prefer to settle in Toronto.

Many immigrants eventually qualify for permanent residence. And among their first biggest purchases will be a family home. This boosts demand and drives up house prices for everyone, making accommodation less affordable for young Canadians still looking to clear student debts before building up their credit. 

3. Growing Interest From Property Lnvestors

The rich pickings from Toronto’s booming housing market continue to draw the attention of investors. By some estimates, up to 25 percent of buyers in Ontario are people who own more than one property. 

Just 10 years ago, investors were the smallest segment of the housing market. Now they are the largest – a grim reality new homeowners must confront. For those saving up to buy their first home, it’s a perpetual catch-up game with soaring prices. As soon as one has enough to buy a home, prices rise again.

Even where a first-time homeowner has saved up what should be enough for a home, when forced into a bidding war with an investor, they typically don’t stand a chance.

By many people’s summation, the Toronto housing market has become a speculators’ paradise. And where speculators play, prices are never stable, which means housing affordability is quickly morphing into a full-blown crisis.

4. Historically Low Interest Rates

Interest rates are the lowest they have been in a long time in Canada. The Bank Of Canada cut interest rates in 2020 to help the economy recover from the stresses caused by the Covid-19 pandemic. 

With lower interest rates, it was suddenly much cheaper to borrow. It meant that many first-time homeowners could now afford a mortgage. And with the immense returns offered by the Canadian housing market, it wasn’t long before investors flooded the market.

All that interest from buyers was, unfortunately, not met by the same level of supply. There simply wasn’t enough stock of housing units, especially the coveted detached family homes, to go around. Prices soon went through the roof and have barely slowed.

5. Low Stock And Supply Of Family Size Housing Units

It is no secret that the most desired type of housing is detached family units. They are the preferred option for young couples looking for a forever home to raise a family. 

While detached family-sized units make up the bulk of the available stock, they are in desperately short supply, with very few older owners choosing to downsize to smaller units. And even if more of these came on to the market, they are the most expensive, which means young buyers wouldn’t be able to afford them anyway.

Because developers prefer multi-unit urban condo projects that offer better returns, detached family-sized units will remain in short supply. That means, for the foreseeable future at least, prices will continue to rise.

6. Shortage (or hoarding) Of Land

Forget the curious fact that Canada is the second-largest country in the world, the country is running out of land for new housing development. At least that’s what the developers say. 

 

Some researchers, however, are of a completely different view, opining that there’s enough land to build two new Torontos. The Greater Toronto Horseshoe region has 125,600 hectares of land available for development, which is twice the size of Toronto.

 

As noted in this article, Canada actually ‘runs out of land’ every time there’s a housing shortage. The real culprit in this are developers who sit on undeveloped land and only allow a small number of new housing units to drip onto the market, which drives up prices.

7. The Influx of Dirty Money

According to an investigative report by the Toronto Star, as much as $20 billion worth of anonymous money was invested in Toronto’s housing market in 2019. This is money whose source can’t be traced.

 

Toronto’s real estate market and Canada’s laws, in general, do not make it difficult enough for criminals to invest their money. The market has therefore become a haven for money launderers, and this laxity in regulation and surveillance has begun to attract international criminal syndicates too.

 

As long as they can launder their dirty money without problems, crime syndicates will not be put off by the rising house prices. The net effect is prices will keep soaring, pushing clean, harder-to-get money out of the city altogether.

Will House Prices Drop in Toronto?

 

Canada’s skyrocketing home prices are causing inflationary pressures, so much that the Bank of Canada has hinted at a rate increase soon. Will that cool the real estate market in Toronto? 

 

In Toronto, it is tough to conclude that an interest rate hike alone will slow soaring house prices. There are just so many factors at play that it will take a cocktail of measures for home prices to stabilize.

 

An equally red-hot job market will continue to attract new talent from within and outside Canada. Millions more people are forecast to move to Canada, with Toronto the most preferred destination. A growing population means more demand for housing.

 

The more effective solution will be to fix the supply-side issues. The City of Toronto will do well to speed up the development of low-cost multi-unit townhouse projects that can close the supply gap faster. They can do this by approving projects faster. 

 

Another measure that has been proffered by the NDP party is an annual speculation and vacancy tax on residential property that would apply to owners who neither live in the home nor pay taxes in Ontario. The tax would drive away investors who buy homes in Toronto for purely speculative purposes. It would also encourage investors to rent out their properties, helping reduce the housing shortage.

Experienced Local Realtors Have Never Been In Higher Demand

The sad reality for many young people in Toronto is that the housing market is unlikely to crash any time soon. At least as long as the demand for new houses continues to outstrip supply. A rate hike and all the measures being suggested may help stabilize prices, but housing will continue to be out of reach for many people in Toronto.

 

Should you stop chasing the dream of owning your own house in Toronto? We think not. Not with all the opportunities and dynamism this great city offers. 

What we suggest is working with a savvy local realtor that has their ear to the ground all the time, listening and sniffing for every affordable property that becomes available for sale. And Souqh is where you can find a connected local realtor you can trust with your house search. 

Search Souqh for a local real estate broker here and take the time to browse through the many storefronts. The realtors on our real estate and home services marketplace all come with different levels of experience and focus, so you should be able to find one that fits your needs.

 

Categories
Home Buyers Real Estate

Here’s How to Handle Home Buying Stress

Have you noticed recent discussions about home buying seem to focus on how tough it is to become a first-time home buyer? Or how competitive the market is? Or how stressful the real estate process is in general? It’s no wonder home buying stress is at an all-time high! 

The process is often even more stressful for first-time home buyers learning to navigate the world of real estate.

Becoming a Home Buyer with Less Stress

If you’re looking for ways to handle home buying stress, this is one post you can’t miss! Although these tips are geared toward a first-time home buyer, they also serve as great reminders for those who have gone through the process before. 

Get clear about your budget

When you’re very clear about your budget before you begin your journey, it can save a lot of headaches along the way. It’s also important to remember that your budget will need to include more than just the listing price of a house. 

For example? There are several closing costs and legal fees to account for, and be sure you’re ready to pay them.

That’s why it’s essential to consider what you can truly afford, rather than just what you’re approved for. 

So, even if you’re approved for a $600,000 mortgage, for example, it doesn’t mean you should buy a house for that much. You’ll need to consider the monthly payments that come with it and ensure you’ll still be able to furnish your home and cover other costs. 

Take a look at this post next to learn more about the hidden costs every home buyer needs to know about. 

Create a detailed plan

Isn’t “buy a house” enough of a plan? Not exactly! The budgeting portion of the home buying process, including getting a mortgage pre-approval, can take a few weeks, to begin with. Then, you need to plan to view several homes, find a realtor you trust, pack up your current house, and more.

(Can you list six of the biggest mistakes new homebuyers make in Canada? Visit this post next to see them!)

Here’s a list of some of the things to plan for when you’re buying a house

This includes things like:

  • Mortgage pre-approval
  • Storage for your belongings
  • Hiring movers
  • Affording your down payment
  • Planning for home inspections
  • Relocating out of province or to a new city
  • Listing your current home and preparing it for sale

Working with a real estate agent you trust is a great way to ensure your plan includes all necessary details. And that brings us to our next point!

Work with a real estate agent

Working with a real estate agent is one of the most effective tools at your disposal for managing home buyer stress. Experienced realtors have seen and done it all, and they can help guide you through the process with ease. This is only one reason it’s best to work with a real estate agent rather than buying a home without any professional help. 

(Visit this post next to find out if you really need to hire a real estate agent if you’re buying a house from a friend)

As for finding a real estate agent, you can trust? We’ve made that easy for you! With Souqh, the complete home buying journey is right at your fingertips, anywhere, anytime. Our online storefronts help you find trusted service providers that match your unique needs, along with verified ratings and testimonials from home buyers just like you. 

Click here to sign up for free.

 

Did you learn a lot about handling home buying stress in this post? Here are three more posts to read next: 

Categories
home renovations

6 Questions To Ask Before Tackling A Home Renovation In Toronto





An upcoming home renovation conjures a cocktail of emotions. On one hand you are happy and excited and on the other you can’t shake off that feeling of dread for what unexpected issues the project may turn up.





A home renovation is an opportunity to finally fix the features you have always hated about your house. That boxy layout, low ceilings, and the old windows made the house so inefficient, and the leaky roof that ruined your walls and furniture.





With the excitement also comes the apprehension about the size and complexity of the task that lie ahead of you. Make no mistake, a home renovation is a big, costly project with implications beyond just the look of the property.





To set yourself up for a successful renovation, planning is everything. Without a detailed plan on how the renovation will proceed, the key skills you will need, and how much it will cost, there is a real prospect for disappointment. Answering the following questions will give you a better sense of what you are signing up for before you order any materials:





Are You Renovating Or Remodeling?





Toronto is currently experienced a home renovation boom, principally because of the Covid pandemic that has forced many of us to spend a lot of time at home, either locked down or working from there. But are we all renovating?





There is a difference between a home renovation and a remodel and knowing it will help you make the right planning decisions. To renovate a house is to update it. This can either ne through a fresh coat of paint, siding repair, window or door replacement, changing tapeware, sanding and resealing your wooden floors, etc. It typically makes cosmetic improvements and maintains the overall structure of the house.





A home remodel on the other hand makes a structural alteration to the house. The goal is usually to turn an old house into a new one. It may enlarge or add a room, replace the roof, knock down walls to improve layout, and rearrange the plumbing and electrical wiring.





So knowing the scope of the work involved will help you plan properly and to know what permits, if any, are required. It also informs how you word your contracts with contractors, which helps to prevent disputes.





What Is The Goal Of The Home Renovation?





Home renovations take different forms. Some are a simple matter of sprucing up the exterior with a lick of paint. Others give the property a complete facelift, with a fresh paint job inside out, new floors, a brand new kitchen or bathroom, and new built-in cabinets. The latter is more complex and will require careful planning and budgeting.





Knowing the goal and true scope of the renovation will ensure that you set a realistic budget and timeline for your project. As well the time it takes to do the actual renovation, factor in the time it takes to order materials and have them delivered. A custom bathtub order for example can take a few weeks to close. 





Do You Need A Building Permit?





Typically, a renovation does not require that you pull a building permit with the local planning authority. But it may entail knocking down a cracked wall, replacing a door or window frame, repairing the foundation, and other works that may affect the structural integrity of a house. 





Some of that work may require that you pull a permit with the City of Toronto’s planning department. You may also need to have the work passed off by a building inspector before you proceed with your project. All that adds to the cost and time it will take to complete your home renovation and needs to be planned for.





How Much Time Do You Have?





Some renovations are such that you may not be able to live in the house while the renovation work is ongoing. Paint fumes, dust, and noise can all make it unsafe or uncomfortable to live in the house. 





If you have to seek alternative accomodation for the duration of the renovation, you will have to make arrangements in time. So it is critical that you know in advance how soon you can return home. Again, it is important that you set a realistic timeline for the project. 





Underestimate the work involved in the renovation and you may find yourself stuck between your unfinished new home and the old one that you must vacate. A costly hotel stay may be your only option.





Will The Renovation Affect Vital Services?





Will the renovation interfere with the plumbing or electrical wiring? If so, you will need specilist skills. For any electrical work especially, there are extreme safety risk with the DIY option. Unless you have opted for a turn-key home renovation service with a contractor, you will need to hire fully licensed and insured electricians, plumbers, and builders.





If you will be living in the house while it is under renovation, it is possible that you may have to survive without your municipal water or electricity for some time while technicians fit new hardware or instal equipment. You have to prepare and budget for this.





Do You Have A Plan For The Demolition And Clean-Up?





When setting a timeline for a home renovation it is quite easy to miss the demolition and post-renovation clean-up as two important parts of the project. While renovations aren’t usually as messy and disruptive as remodels, some involve a bit of demolition work that you have to plan for.





The post renovation clean-up also takes time and resources and will, thus, need to be planned for. Do you have the transport for the rubble disposal? If you don’t, that’s another cost you need to budget for. And even if you have a truck that you can use for this, you will need fuel for it and some manpower for the work. It will also mean that you may not be able to move in as early as you envisage.





How Much Of The Work Will You Do Yourself?





Are you taking the DIY route? Doing so may save you some money, but be sure you are not biting more than you can chew. Painting, updating cabinet door and drawer handles, and other light decor stuff are fairly approachable projects if you’re a keen DIYer. But roof, siding, electrical, plumbing, and floor repairs may be out of your wheelhouse.





Attempting tasks for which you lack skills or equipment are best assigned to professionals. To avoid plunging your project into chaos and failure, be ruthlessly honest when assessing your DIY skills. 





So where can you find experienced home renovation contractors in Toronto?





Search Souqh For The Best Local Home Renovation Contractors in Toronto





Horror stories abound about home renovation projects that went off the rails because a property owner hired an inexperienced contractor. And with a renovation project that may entail hiring several different tradesmen, there’s always the chance of making one bad choice.





Souqh is where homeowners in Toronto are turning to for finding trusted local contractors. We are a free-to-use real estate and home services marketplace where you can search, compare estimates, and connect with local contractors. You can vet contractors based on their location, specializations, experience, average response time, and reviews.





Whether you are looking for a builder, plumber, painter, tiler, roofer, or all of them, Souqh is where you should be. Find a qualified and experienced local contractor and get started with you home renovation with confidence here.

Categories
Real Estate

Buying A House From A Friend Without A Realtor [The Pros And Cons]

 

Don’t we all like to have a permanent address? A forever home, where you can plant roots and raise a family? As anyone will tell you, buying a home is big achievement. For most of us, it is also the biggest financial transaction of our lives, one that involves several important decisions. One of these is finding the right property to buy.

 

It is not uncommon to wait months before you can find the right property to buy. There may not be good houses available to buy in your desired neighborhood and in your price range. But what if a friend just also happens to be selling their house and the house ticks all the important boxes for you?

 

Since you are buying the house from a friend, it is a good opportunity to save some money by not engaging a realtor, right? On the surface, yes, but there are some serious pitfalls you have to be aware of.

 

Can You Buy A House Without A Realtor In Canada?

 

You are not mandated to use a realtor when buying a property in Canada. You can represent yourself in the transaction, from negotiating the sale price, filing all the necessary documents, and closing the sale. That said, there are several reasons why this may not be the best way to proceed.

 

Before we discuss the reasons you may be better off engaging a realtor when buying a house, it is prudent to consider the situation where there may be positive outcomes to go it alone, especially when the seller is a friend. 

 

Firstly, since you are friends with the seller, you can rely on your personal relationship to negotiate terms that benefit both parties. Secondly, you may already be familiar with the property and feel you don’t need realtor to come in organize an inspection and a viewing. 

 

It is possible you may also be familiar with the area and contend that you have a good idea on the prices of comparable properties. Armed with that market knowledge, you may even feel you are in a position to negotiate a better price than the realtor.

 

In some cases, buyers simply don’t trust agents, concerned that they may push them into quickly buying a specific property so they get their cut of the commission. The worry is you may end up buying the wrong property or simply pay more than you should.

 

Not hiring a realtor usually does not save a buyer any money

 

The most common reason why some buyers choose to not hire a realtor is the assumption that you will save on the realtor’s commission. We say assumption because not hiring a realtor will not necessarily save the buyer any money. That is because it is the seller that pays the realtor’s commission –  both yours and theirs.

 

Why Buying A Home Without A Realtor May Be A Bad Idea

 

Jim and Pam looking at a clown painting

 

Over 80 percent of homebuyers buy through a real estate agent. There are very good reasons why they do this. Even if the seller is your friend, it may still be in your best interests to hire an agent. Here’s why:

 

The home buying process is complicated

 

If you are buying a property for the first time, you may be biting more than you can chew by trying to navigate the home buying process by yourself. Buying a home is not as simple as agreeing a price and signing on it. The process is complicated and time consuming.

 

To start with, you have to sign a purchase agreement that spells out contingencies on what to do in the event of certain eventualities. For example, if the home inspection turn up previously undiscovered repair and structural issues, the purchase contract must have explicitly worded provisions that allow you to withdraw from the purchase agreement.

 

There are also state and local regulations you must meet before closing the purchase. Failure to complete and properly file certain documents may cost you money and time. A person not familiar with the homebuying process may also underestimate the amount of time, expense, and hustle it takes to follow the process through.

 

Negotiating the right price takes skill and expertise

 

The fact you are buying from a friend may prove to be a handicap when negotiating the price. Because you share a relationship with the seller that you are keen to protect beyond the transaction, you may not be able to aggressively pursue a better price.

 

An agent on the other hand, is unshackled from any sensitivities and best positioned to negotiate the best price and terms for their client. In the case where your friend is represented by an agent, you can even find yourself at a disadvantage. 

 

The seller’s agent will have the experience and can use the tricks of the trade to secure the best deal for their client. For a fairer price negotiation, it is best you also have an agent representing you. 

 

Even when you feel you know an area so well that you have a good idea what a good price will be, it is still wise to buy through an experienced realtor. They are best-placed to match your needs and wishes with the right property.

 

Get guidance on important technical matters and disclosures

 

Unless you are buying a new house, you should expect that there will be repair and structural issues the seller will need to disclose and take care of even after the sale has been agreed. Examples could be fixing a leaking toilet, a bad roof, or replacing a broken gate. 

 

You may even allow the seller to keep some of their belongings in the garage on the promise that they will collect them at a later date. Without a legally binding, explicitly worded agreement, problems will arise if the seller fails to make good on their promises. The same friendship that was the basis of this transaction may be ruined as a result.

 

Though they are legally binding, verbal agreements are difficult to enforce. To protect yourself, it is critical that all agreements with the seller are memorialized by a communication trail and protected by a written contract. If the other party reneges or defaults on their promise, you then have a viable recourse. 

 

While you may easily neglect to have all your agreements with the seller written down, an experienced realtor will make sure to cover all bases as that is part of their fiduciary duties. 

 

Property lines are also a common cause of conflict. An experienced realtor will know not to take the seller’s word in terms of where the property line is. They will arrange to have the property properly surveyed and marked so you don’t run into disputes with your neighbors down the line.

 

Why Using A Realtor Is Important

 

Buying a house is a complicated process with many potential sink holes. It is not the type of transaction where you want to cut corners and neglect certain steps no matter how trivial they may seem. If something goes wrong the hit to your pocket may be substantial. 

 

To protect yourself, it is critical to have a realtor navigate the process for you. They know the ins and outs of the real estate market and the home buying process itself and will save you from wasting time and risking your hard earned money.

 

Search Souqh for the best realtors in your local area, wherever you are in Canada. Souqh is a marketplace for real estate service providers, from realtors, real estate lawyers, to contractors. Our platform simplifies the homebuying process to save you time and money.

Categories
Real Estate

Renovations That Add Value To Your Home

Whether you are looking to sell your old house or moving into a new home of your own, the question of home renovation will pop up at some point. Is renovating your home really worth it or is it just a waste of time and money?

 

Well, the latest national data amidst the COVID-19 pandemic swings in favor of renovations.

 

According to the RE/MAX 2021 Renovation Investment Report over half (55 percent) of those surveyed said that they have already done or would like to carry out a home renovation within the next year. What’s more, is that nearly 60 percent of Canadians said that they considered return on investment to be a major factor in deciding whether or not to renovate.

 

That’s the tricky bit. What should you remodel to get the greatest return?

 

Most realtors in Canada agree that you should start with the basics. Paint jobs and landscaping are two minor upgrades that yield a high ROI, despite being relatively low-budget.

 

What are the latest renovation trends in Ontario?

 

The authors of the RE/MAX 2021 Renovation Investment Report say that throughout Ontario, brokers are reporting that listings are selling quickly and the market is hot. Toronto, Ottawa, Hamilton-Burlington, Niagara, London and Kingston/Napanee saw a strong shift toward outdoor upgrades and amenities, such as the addition of a pool or larger exterior space. Much of this demand was prompted by COVID-19 and the desire for more recreational space within the home. Bathroom and kitchen renovations and new flooring are yielding the best return on investment.

 

Here’s what homeowners in Canada seem to prefer:

 

• 70 percent are redesigning larger spaces, like kitchens or bathrooms or living rooms

 

• 56 percent are spending on minor updates, such as refreshing paint and tiles

 

• 55 percent are focusing on landscaping

 

• 50 percent are overhauling the entire home layout–adding rooms or knocking down walls

 

• 32 percent are investing in décor and furniture

 

• 47 percent want to keep their home improvement budget below $10,000

 

• 49 percent prefer to contract out the work

 

• 33 percent say that they do not need professional help

How To Save Money During Home Renovation

 

Before you begin upgrading your home, it is important to contact a property inspector to get an idea of what needs repair and how to go about it. Hiring a professional will actually save you headaches and money in the long run.

 

Take care of the structure and functionality of the house first. Start with electrical work, plumbing, roofing, windows, and doors before you decide to spruce things up with wallpaper or paint. This way you won’t have to go back to reinstall the essentials once you’re done renovating.

 

Don’t try to cut corners. While it may be tempting to use lower-quality materials that are cheaper, this won’t save you money in the long-term.

 

The best materials to use for remodeling

 

1. Stainless steel: Without a doubt one of the most durable and damage-resistant materials is stainless steel. Made of an alloy of iron, chrome and nickel, it has optimal resistance and durability properties which can last for a long time. It also has a natural coating that prevents oxidation. Stainless steel is easy to clean and does not succumb to damage from exposure to water or chemical agents.

 

2. Quartz: Quartz has an unmatched durability when it comes to design materials. An engineered material made from natural stone chips, resins and pigments, it can withstand staining of all sorts and is also resistant to scratches, cuts and high heat.

 

3. Concrete: An extremely long-lasting material made of a combination of stone, sand, cement and binders, concrete can be moulded into any number of shapes and then hardened for unbelievable strength.

 

Get The Best Returns On Your Investment

 

Around 65 percent of RE/MAX brokers agree that kitchen upgrades, such as cabinets, countertops and appliances, yield the highest ROI for sellers, while 87 percent have named the kitchen renovation as the home improvement most sought out by homebuyers. A close second is usually a renovated, modernized bathroom.

 

Kitchen Improvements That Add Value To Your House

 

If the idea of overhauling your entire kitchen is too daunting, you can start with small fixtures. Change the material of the cabinets—go for polished wood or stainless steel for a glossy finish. A fresh coat of paint on the old cabinets and walls also works wonders. Upgrade the sink to a deep-basin double sink and install modern faucets. If the old countertops look dull or worn out, replace the material with quartz for a high-quality, long-lasting option. Ceramic may be cheaper but it’s more prone to scratches and getting chipped. Replace the old tiled kitchen floors with high-traction, easy-maintenance flooring such as vinyl or bamboo. Finally, to change the mood of your kitchen, consider investing in lighting. It may be helpful to hire a professional planner or lighting designer to keep the look classy yet energy-efficient.

 

Bathroom Renovations Will Give Your Property A Boost In The Market

 

One of the most popular spaces in the house to renovate is the bathroom. Simple changes such as reglazing or replacing tiles, installing a new toilet, or adding a vanity mirror can go long a way. Consider adding built-in cabinetry to increase the storage space. If there is ample space in the bathroom, you might also want to look into installing a bathtub (a major selling factor) which would greatly increase the overall home value. Similarly, you could also go with a modern fixture like a glass shower stall. Upgrade any old plumbing and drainage systems to improve the functionality and appeal of the bathroom. Replace damaged or worn-out fixtures such as the toilet seats, faucets, and showerheads to make an old bathroom seem brand new. As with a kitchen, repainting the bathroom walls and installing new, eco-friendly lights will also brighten up a boring bathroom.

 

Install A New Entry Door For That Brand New Look

 

Did you know that buying a new entry door for your home has an almost 100% return on investment? Nothing adds character and charm more than a new exterior door. It’s also important, however, to remember that front doors should be able to withstand the elements–wind, rain, heat, and snow, yet they must also be stylish enough to make a good first impression. Opt for the newer variety of resistant wooden doors or consider metal or fiberglass ones that resemble wood but provide greater security and often cost less.

 

Invest In Landscaping

 

You’re probably wondering why something as seemingly superfluous as a lawn can add value to your property. Real estate experts say that sprucing up the exterior of the house, which includes the lawn or garden, brings almost double the returns as other renovations.

 

Among landscaping features, the one that buyers notice the most is a well-manicured lawn. Grass and hedges that are trimmed, grand trees that add character, and a proper landscaped pathway leave a lasting impression. If you’re unsure about doling out cash for big renovations, start with something small like potted plants and colourful flowerbeds and then move on up.

 

To learn more about the home renovation process and feel more secure about your investments, consult our platform Souqh.ca. We simplify the whole process and connect you with the most trusted service providers in your region.

 

Categories
Realtor

Real Estate Branding: 5 Easy Ways for Realtors to Build a Personal Brand

Does it seem like every other realtor you know has a strong personal brand, but yours is, well, lacking? The truth is, building a strong personal brand can be tough. And that’s especially true in a crowded and competitive field like real estate. But that doesn’t mean it’s impossible! Real estate branding can be done with a lot less effort than you might think, and today we’re going to tell you how.

And we won’t share just any ways to build your personal brand. We’re going to share the easiest, most efficient real estate branding strategies to help you make your mark as quickly as possible.

Real Estate Branding: Easy Ways for Realtors to Build a Personal Brand

Get clear about what that brand is

Before you can start making other people aware of your brand and your services, you need to be clear on them first!

Believe it or not, you already have a brand, along with a mission and values that drive your business. What’s next, however, is getting really clear about what that means, so you’re able to use it to your marketing advantage. 

Start by creating a list of your values and your vision. Then, as you work on building your brand, you can use this list to guide you in the best direction for your business.

(Of course, branding isn’t everything. Visit this post next for five tips to elevate client experience in real estate)

Get inspired by other real estate branding efforts

Take a look at what other real estate professionals are doing for their own real estate branding. You’re not doing this to copy them, however! Instead, draw inspiration from their branding efforts for your own unique twist on their tactics.

Build a website

If you’re part of a real estate group, you might think your headshot and listings on the group website are enough. But remember, we’re talking about building your personal brand here. That means you need to take steps to define yourself beyond that group. 

Start by creating a dedicated website just for your listings. Be sure to include a comprehensive biography, as well as professional pictures of yourself.

(Read more about growing your real estate empire in a digital world in this post)

Develop a social media presence

If you want to keep up with the competition, you need to establish a presence in as many places as possible. And yes—that means on social media! 

You can use social media to share your listings, of course. But this is also a great place to share more about you and what makes you tick. (Drawing on those values and your vision helps here too!) 

Sharing more about yourself and your life as a realtor in a professional manner goes a long way for your real estate branding efforts. It helps potential clients connect to you, relate to you, and it can be the thing that makes them choose you over another realtor.

(Don’t miss this post next: 11 Digital Marketing Tips for the Traditional Real Estate Agent)

Join Souqh

We can’t wrap this up without including the importance of joining Souqh to help with your real estate branding efforts. Souqh is your one-stop connection to leads, referrals, technology and digital marketing—and that includes adding your brand and product pages directly to our storefront.

This helps you make your mark on the industry, and it also makes it easier for potential home buyers to find you.

Not sure if this is right for you? We offer a free 30-day, no strings attached trial of all our premium features.

Contact one of our sales reps today and join our service provider network for real estate professionals.

 

Did you learn a lot about real estate branding in this post? Here are three more posts you can’t miss next: