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Home Buyers

Homebuyer’s Remorse, How to Avoid It?

homebuyer remorse

Hindsight is 20/20. Always. Especially after signing that life-changing dotted line in homebuying.

Choosing the right property is a daunting task. It’s nothing like buying something you can return willy nilly. But just like any purchase, buyers’ remorse is also common in homebuying.

So you ask, “How to dodge it?” or lessen the chances of getting caught in the tangle of homebuyer’s remorse.

What is Homebuying Anxiety

Nothing like financial limitations to shower you with overwhelm and stress.

That’s how homebuyers’ remorse and anxiety usually starts. The complex nature of the process and the overwhelming expenditure is never a feeling to behold. But finding your best home is a dream, and having that balance between pursuing it and your wallet can whack your confidence.

Yes, you’ve done your due diligence with researching and all, but sometimes it’s not enough. If you’re feeling apprehensive, don’t worry, you’re not alone, and there are ways to avoid it. 

It might be your greatest challenge but unravelling the source of your anxieties is your best chance to avoid homebuyers remorse. 

Of course, sprinkle it with thorough research and these 6 tips that will fortify your confidence.

5 Essential Tips to Avoid Homebuyers Remorse

1. Stick to a realistic budget

The sight of your budget can make your heart lurch and twist.

Finding a home you unabashedly love but can’t afford will tempt you to assess your cash flow and see if adjustments are possible. There are taxes to be had, furniture, insurance, and renovations to foresee. Get all information you can get about the house you’re prospecting to purchase. From features to possible pitfalls, gather those data but stop at nitpicking

Don’t give in to temptation. If the budget is tight, perhaps make a list of possible expenses to keep your finances on the straight and narrow.

2. Create that vital wants/needs list

Your wants/needs list is your manifesto. 

Curate your list based on the features you direly need and those that you immensely like. Let your realtor know that you have this list that will help them filter your choices. Creating this list alongside your expenditure list will clarify and help you settle on the best option.

A great house may not have everything you want but should majorly have what you need.

3. Listen but filter other people’s opinion

Don’t let someone else rain on your parade.

It’s essential that you get feedback from friends and family but put a hold on how they affect your homebuying decisions. Make sure that you’re listening to reasonable voices and break away from what’s in your heart of hearts.

It’s you who will be residing there after all.

4. Work with knowledgeable and trustworthy service providers

Go for the best homebuying cavalry -the service providers who know what you need and are trustworthy.

Homebuying is stressful, but you don’t need to take on the world while navigating the process. Get a feel of how a realtor, mortgage broker, lawyer approach every step in your homebuying journey. One of the best ways to find them is by recommendation of someone you really know and aside from word-of-mouth, utilizing digital options can simplify the process of vetting the service providers you will be working with. 

This is exactly what Souqh.ca wants to address -how to make your home buying journey as easy as possible by providing a platform where you can look for every service provider you need.

6. Utilize the end-to-end digital services of Souqh.ca

Yes, Souqh.ca is a platform that could launch a thousand of your homebuying dreams.

Souqh.ca offers a one-stop-outlet for everything homebuying. Ditch the stress of looking everywhere and getting nowhere by tuning in to this digital guidance and access to the most trusted service providers and streamlined processes. From finding and connecting with the best service providers, Souqh.ca makes it easy for you to do your transactions and getting paperworks and compliance processes automated.

It’s still homebuying, only simplified by Souqh.ca.

Learn more by clicking here and JOIN Souqh.ca!

Categories
Service Providers Spotlight

Dear General Contractor, It’s Time to Wake up & Go Digital

Homebuyer’s Remorse, How to Avoid It?

Fitting in is a failure, especially in a competitive market such as home improvement and real estate. For general contractors going digital, is a road they travel less because of “too much” newness and uncertainty, especially when the traditional ways, often manual approaches, are working fine for them. But are they? 

Here’s a secret from the digital side. Going digital can save you, dear general contractors, from a life of stifling and tight business workflow. 

Digitization is something you never knew you needed until it fed you with easy-breezy perks to connect with your biggest market.

Going digital is no longer an option but a necessity

The name of the game is lead generation.

In the post-pandemic time where mobility of people is more limited, where and how will you find your potential clients? They’re in the digital space, always looking for ways to utilize the sorcery that is technology. Think about your Amazon deliveries, Uber, and other online services that make you sigh of relief.

Digital transformation, in short, will keep you abreast of your clients’ nuances and needs. And since the economic environment is ever-changing based on technology and innovation, you and your business can understand emerging market demands. 

It’s not a matter of preference anymore. Diving into the digital realm is your business lifeline. 

4 Digital Tactics Your Business Will Benefit From

Don’t knock it until you’ve tried it. Digitalization and digitization are your real estate must-haves. If you feel lost and unsure when it comes to this kind of innovation, then you’re reading the right piece. Here are four digital tactics that are the be-all and end-all for every general contractor’s post-Covid transformation.

1. Quality content is the digital king

Powerful content reigns supreme. 

What makes quality content is its usefulness and relevance. As a general contractor, you have a good idea of a homeowners’ frustrations and challenges. Think about the range of emotions evoked in a blog, a video, a meme, or a picture. What about renovating and repairing houses resonate with your existing and potential clients? Shed light on the struggles and wins in every stage of construction, give tips and hacks on selecting the best vendors and subcontractors. 

The more your content connects with your market, the better the recall and credibility rate you’ll gain.

2. Network to generate more work

Take our word for it. Social media is the goldmine of digital networking.

In scoring new clients and closing more deals, consider where everyone is connecting most. Strategize how you will approach every platform available. There is Facebook, Instagram, Twitter, LinkedIn, Pinterest, Clubhouse and more. Each of these has a specific nuance. Some are image-centric, like Instagram and Pinterest, while Facebook fosters groups and pages. As for LinkedIn, it’s the best platform to connect while showing your digital resume.

Use social media features to get your maximum outreach as a general contractor, and remember, it’s all about socialization.

3. Automize as you mean it

You’re one automized workflow away from closing more deals.

Improving your business operations is inevitable if you want to thrive in the post-pandemic market. Make it your goal to reduce manual work and utilize tools and platforms to make your work more efficient. Explore ideas and avenues where you can streamline processes such as CRM, e-commerce, messaging, document management, audio/video support and digital marketing. 

It’s still the same general contractor operations, only simplified and significantly easy.

4. Join Souqh.ca

You’re apprehensive. The online world can get confusing, but it’s worth taking a chance at, just like every investment for a business.

Straight up, you’re a general contractor looking for the easiest way to get into the digitization of your business without going through unnecessary hoops. Have you ever imagined stress free end-to-end dealings with your clients and suppliers, in other words, a win-win deal? By going digital, this ease of running your business is possible. We call it the Souqh philosophy. 

The online world has many platforms which help contractors generate leads, but that’s where they stop. Just get the customer to the GC and charge them a lead/commission.

Souqh is different – it helps clients find them, connect with them and complete all the steps for their transaction on the platform while being a digital transformation partner for general contractors.

So yes, take the digital route and choose the right digitization partner that has everything you need under one roof, and that’s Souqh.ca.

Simplify and amplify your construction business with Souqh.ca.

Learn more by clicking here and JOIN Souqh.ca!

Categories
General Contactor Mortgage Broker Realtor Service Providers

5 Tips to Elevate Client Experience in Real Estate

client experience

Don’t let the crazy times sway your focus from improving your real estate business.

Yes, the stress level is skyrocketing when it comes to overall economic health, but you can turn it around. Be proactive. Create an opportunity for your business by elevating your clients’ experience

It’s all about empathy. Knowing what they need is the core of it all which you’ll know further through the following five tips. 

Why is client experience important for your real estate business?

Don’t ever second guess it. Real estate at its core is a customer service industry. 

The longevity and quality of your relationship with your clients determine the long-term success of your business. Try to imagine your mission statement. Make personalization of your service be the heart of your business.

It can reveal a lot about you and your company -how you foster client experience in your services. Think brand loyalty, building trust, which can equate to real estate referrals. 

5 Helpful Tips to Create Ultimate Client Experience in Real Estate

It’s never about looking perfect. Amplifying what you can do for your clients is what’s worth the effort. It’s about benefits more than the features, as stressed by these five tips we’re sharing with you.

1. Look At Your Website’s Low Points

Do you also groan with frustrations when websites are failing to serve their purpose?

That’s one client experience down the drain. A landing page or an entire website should be consistent in which property listings match the photos, are aesthetically appealing and are super easy to navigate.

Avoid unnecessary actions at all costs. Assess your website if they are serving your kind of clients. Suppose their clicks and scrolls are letting them see the listing and images efficiently or not.

2. Know Which Demographic to Attract

Where does your target market hang out? What do they eat? What do they watch? Where do they shop?

These are your lifeline questions. Understanding the nuances of your audience can take a bit of effort. That’s market research for you, but oh-so-worth-it!

To sell homes or your ability to sell properties is more than just about selling. There’s no prime secret here. Start by knowing your strengths, so you’ll determine which demographic you target.

3. Build Client-centric Relationships

Before the dawn of real estate digitization, brokers and agents were the driving force of the scene.

For years, that shifted many a time, and like every other business in the land, the relevance is now focused on clients. The element that could launch a thousand commissions is called relationships.

The avoidance of a salesy approach is strong in the digital era. Building a client-centric relationship means becoming authentic in every aspect of your business—that and consistency.

4. Streamline Processes

There’s no better time than today to utilize automation.

What makes a client smile is efficient and effective processes. To name a few of how you can streamline your workflow are canned responses, smart email workflow, automated notifications for team tasks, and smooth integration of real estate apps.

After all, time saved is money saved.

5. Get Data-Driven Insights With Souqh.ca

Invite your clients to Souqh.ca where the comfort of homebuying is right at their fingertips.

Lead generation can be laborious but through digital magic, it’s bound to be quick and easy. Souqh.ca is your prime platform to get data-driven insights where your clients look for help and where you deliver exemplary customer service and experience. It’s your go-to access to digital strategy and support towards higher conversion rates through data-driven marketing campaigns on Souqh.

Intrigued how Souqh.ca can take your real estate business to greater heights? Click here! 

Categories
Lawyer Mortgage Broker Realtor Service Providers

6 Digital Strategies To Scale Your Real Estate Law Firm

6 Digital Strategies To Scale Your Real Estate Law Firm

There are hard won lessons in this pandemic as it continues to change dramatically law practices, especially real property law. 

It’s now a norm to choose different strategies to keep up with the challenges. Some had to take pauses, while others considered these crazy times as an opportunity to scale up.

Scaling Your Real Estate Law Firm in a Post-Pandemic Marketplace

The uncertainty sometimes causes stalling of activities like expansion plans that are put on hold.

But with new normal comes new market opportunities, especially in the digital scene. Taking advantage of these COVID enforced changes led real estate lawyers to look at how the internet can help. 

Digital transformation is where it’s at. Be visible online and optimize your services. Develop a brand and sell it to your prospective client. 

1. Dominate Your Local Search Presence

Stop waiting for the right time. Take the plunge, make your presence known online by Search Engine Optimization.

The organic strategy will cost less but is effective in generating new leads and attracting clients. Search algorithms are going to be your best friend. Focus on keywords that target specific types relevant to the real estate market. 

Hire an SEO professional and check on real estate law firm marketing strategies to see how it can help you scale up.

2. Amplify Your Website with Organized Information

It’s true: a well-balanced website is an essential strategy for digital success. 

Curate your website with information about your real estate law firm. Highlight the businesses you’re offering, like what property legal matters can you help your market with. This is conversion in the making. The referral you got from networking can confirm your credibility and authority in real estate law.

Topics are essential. You have made your website a mountain load of resources for them, so write topics that they will find vital, like:

  • Landlord and Tenant Disputes
  • Deed Preparation and Transfer
  • Commercial Purchases and Leases
  • Purchase and Sale Agreements
  • Boundary Disputes
  • Foreclosure and Eviction

3. Promote Your Real Estate Law Firm Digitally

Be a content master extraordinaire. 

Publish content that caters to frequently asked questions of property owners and those looking to be homeowners. Make a list of topics and subtopics about real estate law issues that potential clients in your area can relate to. 

Knowing your local market, the specific issues they’re struggling with is your key to digital marketing success.

4. Develop and Nurture Professional Relationships 

Now, how to hack client acquisition in the current times?

You see, your professional network is a treasure trove of powerful marketing tools. Focus on networking to grow your practice, whether with real estate agents or other lawyers practicing in different fields. It’s a win-win situation for the agents and lawyers in the real estate market because you can have the best referrals by reciprocation.

With the proper filtering of groups in these apps, you can establish your property and real estate law authority. At the same time, build further your online network.

5. Use Social Media as Your Professional Networking Tool

Don’t let your competitors eat you alive, don’t waste your time and pump up your social media platforms.

It’s a no-secret formula. Your social media channels serve as the face of your real estate law firm where your potential clients can best understand your brand and your business. The operative word in this marketing is social, and the name of the game is personalization. Consider these tools because they give clues on how you best market yourself -you have Facebook, Twitter, Instagram, LinkedIn, and Pinterest to capitalize.

Make it so you’ll be able to grow your community, your network and put you as an authority in real estate law. 

6. Use Souqh.ca to Elevate your Digital Presence

Going through these can be stressful and overwhelming, but here’s the good news -you can go through all these with so much ease!

That’s Souqh for you. It’s your ultimate partner in building your business without the straining costs, time, and stress. No more skyrocketing fees, time-consuming processes, and overwhelming inducing strategies. When you use Souqh.ca, you can access a streamlined and straightforward scale-up journey – all in one platform.

You’re just a click away from digitizing your law firm. Say yes and click here to book a demo.

Categories
Mortgage Broker Spotlight

6 Digital Hacks For Mortgage Brokers To Stand Out In A Competitive Market

Hi David! Thanks for connecting. Looking forward to staying in touch and sharing more about Souqh - Canada’s real estate + home services marketplace. Here’s a 60 sec video on Souqh https://youtu.be/mHEwtXm70vw Check out souqh.ca to see how you can generate leads, cut costs, save time, and elevate your client experience.

Mortgage brokerages have a highly competitive online climate. 

The hurdle is on the growing amount of brokers and finding the right digital strategies. Winging it is not enough, and the pandemic made it so. Now, how will you tackle this without the overwhelm and the stress?

Here are 6 digital hacks every mortgage broker should know to stand out in this intense market.

Set Yourself Apart From The Competition With Other Brokers

Eyes on the prize, or for brokers, rake up commissions. But in these post-pandemic times, an effective digital strategy paves the way to mortgage market success. 

Digitization is inevitable. So, if you’re a broker who wants to break the traditional mold, change your approach. Tweak your mindset and go digital!

6 Digital Hacks for Real Estate and Mortgage Brokers

Be creative with technology and try these 6 digital hacks we compiled to help you grow your acquired leads into processed loans.

1. Be Mobile Savvy

Make shopping for mortgage lenders less intimidating. 

Social distancing mandates brought the convenience of mobile options to light. From online shopping, dating, and entertainment, consumers expect to maximize the use of their smartphones. 

A seamless mortgage application through mobile? It sure spells stress-free on both the borrower and the broker. Think about lesser costs, speed up processes, and high conversions. 

2. Spruce Up Your Email Marketing

Email marketing generates ROI like no other. 

It’s all about cultivating relationships with potential clients. Use email sequences with catchy and relevant content to keep a good conversation going. Aside from its ease of getting started, it also delivers targeted messages.

Just an insider tip, choose a platform that offers a money-back guarantee or free trial to test if they fit with your needs.

3. Boost up Those Socials

Your online brand is your digital direct lender lifeline. 

Let your social media channels stick with relationship-building content even when offering your lender services and loan products. It’s the edge you are looking for to stand out from your competitors. Highlight your employees, showcase clients’ testimonials, and share internal company news.

Brand recall is a many splendored thing, so make your socials count.

4. Explore Paid Advertising

Lead magnets don’t come in easy, but paid advertising, if done right, can do the job and more.

Google Ads and Facebooks Ads are famous magic words in innovative marketing strategies. By paid advertising, you target users who search about mortgage-related topics at a specific time. 

Paid social media marketing allows you to curate the placement of your ad. This helps you and your loan officers to be at the right time in the digital place.

5. Automate Document Workflow

In your quest to being client-centric, ease of document management should be in front and center.

Don’t miss out on using online platforms that will make your processes more automated and optimized. Invest wisely in having a streamlined document workflow. Just make sure to address compliance concerns. Whether it’s initial listing agreements, contracts, and other piles of real estate paperwork, set up an automated workflow.

Choose an automation tool that can get everything done from start to finish with ease.

6. Attract Conversions Through Souqh.ca

Ready to have a bigger advantage over your competitors? 

Discover how Souqh.ca can help you attract prospects and have higher conversion rates. This platform offers advanced features for mortgage brokers and real estate agents -from leveraged online presence, generating leads to better internal workflows. It’s your one-stop resource for all your digital needs such as eSignature solution, CRM, cloud based document storage, digital marketing, video conferencing and so much more!

Souqh.ca is ready to take your brokerage business to the next level. Click here to learn more. 

Categories
Realtor Service Providers Spotlight

Real Estate Branding: 3 Ways for Agents to Build a Personal Brand Online

Real Estate Branding: 3 Ways for Agents to Build a Personal Brand Online

How do you avoid becoming just another face in a crowded sea of real estate agents? Well, for starters, by building a personal brand online! It’s true. Real estate branding is one of the most important and most overlooked strategies for growing your real estate business. 

3 Real Estate Branding Tips to Build a Personal Brand Online

At the end of a long day, the last thing you have time for is working on your branding. Not to mention, it can be tough to do. But we’re going to make it easy for you! Here are some straightforward ideas to start building your personal brand online today.

1. Grow your social media following

Growing your social media following feels overwhelming. Maybe your followers seem to hover around the same number for months on end no matter what you do.

But once you start focusing specifically on growing your following on different platforms, it’s incredible how this effort can pay off.

To have a following, you need to have a presence. That means showing up! Show up on your social media platforms regularly, whether in the form of an Instagram story, a tweet, or a Facebook update. You don’t need to do all of them—but pick one or two platforms and show up consistently.

You can also do several things to get more attention on these platforms and incentivize people to follow you. As an agent focusing on real estate branding, one of the best ways is teaming up with local businesses.

For example, at your next open house, offer coffee for all guests from a local coffee shop. Reach out to that coffee shop to see if they would be interested in sharing about your open house and how they can get a free cup of their coffee there. 

Alternatively, you could team up with a local shop or restaurant for a giveaway that can only be entered if users follow both of your accounts. 

2. Start a newsletter

When you start your newsletter, it becomes just that: yours! A newsletter is a great opportunity to establish your real estate branding by building your online presence and connecting with new clients.

Your newsletter allows you to tell your own brand story, too. Rather than being limited by 280 characters in a tweet or a brief paragraph in a Facebook post, you can dig deeper into your brand with a newsletter. 

Figure out a sustainable model for distributing your newsletter to start. Once a week might be too audacious, but once a month could be more feasible.

Use this newsletter as an opportunity to personalize yourself, promote your listings, share helpful real estate insights, and just generally provide value for your reader. Even if it’s not always real estate-related, providing value to your readers can ultimately be what keeps your name at the front of their minds when it does come time for them to buy or sell a property. 

3. Get online

Do you have a personal website yet? When it comes to real estate branding in 2021, an online presence is a must. And as it turns out, your website is one of the best ways to do this. You also give yourself search engine advantages with your website, so your name appears in results when people look for realtors in your area. 

On top of SEO bonuses, a personal website helps you showcase your listings, expertise, grow your newsletter subscribers, and just generally establish a presence online. 

Digital Marketing & Real Estate Branding

Your digital marketing efforts can make or break your real estate branding efforts. Let Souqh help!

Our services will help you drive more traffic to your storefronts and grow your business fast. At the same time, we’ll help you launch data-driven marketing campaigns to feature your storefront, enabling higher ROI on your marketing dollars.

Ready to learn more? Click here to contact us and book a demo. 

Categories
Service Providers Spotlight

11 Digital Marketing Tips for the Traditional Real Estate Agent

11 Digital Marketing Tips for the Traditional Real Estate Agent

Change is hard but worth it. Switching from a traditional marketing approach to digital is without a doubt a big challenge. Traditional is comfortable, safe but sadly… outdated. The world is going digital and they expect you to be there! Your real estate clients want to find you online. And your prospective clients are likely to find you that way in the first place.

The good news: you can implement digital marketing strategies directly into your business. You also don’t have to spend your evenings on Instagram (or Facebook, for that matter).

Now, breathe a sigh of relief and dig into these 11 digital marketing strategies you might not have considered.

11 Digital Marketing Strategies For Your Real Estate Business

Here are 11 simple ways you can enter the digital world, and reach more leads, without completely changing your world.

1. Commit to online

First things first: you need to commit to getting online in any way you can. This means familiarizing yourself with different platforms (note: this doesn’t mean you need to utilize all of them—just be familiar with them!)

2. Meet your avatar

Creating a real estate avatar is another great digital marketing strategy to get you started. Realtors create their “ideal client” AKA: their avatar, and use this avatar in all of their marketing strategies—not just digital. When you create your avatar, you’ll think of things like their age, occupation, interests…get as specific as you can. And of course, you’ll give them a name! Then, start creating digital marketing material based specifically on what would reach your avatar.

(Take a look at this free customer avatar worksheet to help you start)

3. Start a list

Building a subscriber list is a powerful asset for any real estate agent. You can ask your social media followers and website visitors to opt-in to your list to receive regular updates. And who knows, one of these subscribers just might be the next buyer of that property you showcase in your next email. 

4. Plan regular updates

Implementing digital marketing strategies is one thing. But consistently keeping up with these strategies is another! Make sure your plan is one you can stick with and keep up with consistently. To help you do this, plan regular updates ahead of time. That way, you’re not scrambling each day to come up with content to share. 

5. Refresh your website

If your website hasn’t been updated in a few years, it’s time! Your clients deserve (and expect) a modern, user-friendly website. This demonstrates professionalism, and in a highly visual business, the importance of a good-looking website can’t be overstated. 

6. Involve local businesses in your digital marketing strategies

Collaborating with local businesses or charities not only helps give back to the community, but it’s also a great way to spread your digital marketing reach. In many cases, you can benefit from these other businesses’ existing social media following and gain traction when they post about your shared efforts.

7. Start a blog

You might be wondering why on earth a realtor would need a blog…but it’s virtually a “must” in this day and age! Regular, high-quality blog content gives you an incredible SEO advantage and a leg up on any other realtors who don’t market this way. You can talk about all sorts of home-related topics in addition to real estate. 

This is also a great place to include opt-ins for subscribers to your list!

8. Automate your social media

Remember what we said about scrambling to update your social media each day? This is why automating your social media will pay off in a big way. Whether you automate your posts yourself or hire someone to do this for you, you’ll have the peace of mind that your content is regularly updated, fresh, and working for you.

9. Share your testimonials

Maybe you don’t have a lot of new listings right now so you’re struggling to come up with content to share online. Chances are, you have a gold mine of content in the form of customer testimonials! You can go ahead and incorporate these into blog posts, social media posts, or website content. 

10. Create a Google My Business listing

This is a powerful tool at your disposal for building an online presence. Not only does it provide SEO benefits, but it’s also an effective lead generation tool for realtors. When prospective clients search online for realtors in their area, this helps ensure you show up in the results. For step-by-step guidance for adding or claiming your business on Google, click here.

11. Don’t try to be everywhere

Get to know the different social media platforms and focus on a few that speak to you…and your client avatar!

If you stretch yourself too thin your content will start to lose value. Focus on a few certain areas that you want to market so that your developing leads learn more about you. Spend more time fishing in the same pond and you’ll get more bites, spend time going from lake to lake and you’ll never have a chance!

Any realtor on the hunt for digital marketing strategies and ready to take on the online world to grow their business will benefit from joining Souqh.ca. This platform is a realtor’s one-stop connection to leads, referrals, technology, and digital marketing. It allows you to reduce your technology spend, save time by bringing your clients on the platform for step-by-step guidance and improve the overall home buying experience for your clients. What’s not to love?

Click here to learn more. 

Categories
Realtor Service Providers Spotlight

7 Fast Ways to Grow Your Real Estate Empire in the Digital Age

7 Fast Ways to Grow Your Real Estate Empire in the Digital Age

Even before COVID, growing a real estate business in today’s digital world was challenging. Each day, new competitors pop up, and so do all of the different platforms you need to utilize to reach new customers.

Growing Your Real Estate Business Post-COVID

Then, when the global pandemic took over, these challenges only grew. 

Realtors had to convert to operating on an almost entirely virtual basis. 

In an industry that relies so heavily on personal connections and the “feeling” you get when you enter a space that could be your next home, this digital structure was understandably tricky. But not impossible!

Realtors all over the world adapted to a new way of doing things. 

While some may have been resisting the digitization of their real estate business, to begin with, it ultimately became the only option. 

But, whether you were forced into the digital real estate world or it was a transformation you were eager to make, this world is here now, and there’s no turning back! 

Today, it’s more important than ever to keep up with your competition—especially when it comes to growing your real estate business. And that means an online presence is a must.

How to Digitize Your Real Estate Business

So, with all of that in mind, here are our top tips for growing a real estate business in the digital age.

1. Keep your website fresh

Yes—it’s time to update that website of yours! 

A modern-looking site is essential, but it’s not only appearances that matter here. Your site needs to load quickly and be user-friendly. Otherwise, you risk losing out on potential business simply because your website visitors are too frustrated to spend time figuring out your site! 

The faster your site loads, the better it looks (including high-quality images), and the more user-friendly it is, the better.

If these aren’t things you know how to do yourself, the investment into professional web design services will pay off.

Now, if you don’t have your own website, there are still great options for showcasing your brand, services, teams, and more online. Namely, Souqh! This option is not only cost-effective, but it also requires minimal effort from you. It comes with built-in analytics to track user activity and traffic, including Souqh’s built-in CRM integration that allows realtors to generate leads directly from their storefront and convert them into active customers.

If you do have a website, Souqh is still an attractive and convenient option. Our storefronts are equipped with links to your existing websites and social media accounts. We also provide personalized QR codes that can be instantly generated and used across yard signs (or any signage), allowing service providers to become more digitally accessible and boost the traffic to their storefronts.

2. Publish an expert blog

There are a lot of realtors out there…a fact you’re well aware of by now. So, what makes some stand out more than others? In many cases, it comes down to expertise and authority. In a digital world, that means demonstrating your expertise and authority on your blog! 

Update your blog regularly with industry tips, insights, and other helpful content. Over time, this will have a powerful effect on establishing you as a leader in the industry. 

A blog is a great place to start, but incorporating video blog content is another option you won’t want to overlook! Video content is known for generating higher engagement rates than any other form of content, so vlogging is a great way to get more views and build your brand online.

3. Automate social media

Keeping up with your social media on your own is tough. Some weeks you might find yourself posting every day. Then, things get busy, and you don’t log into your accounts for a month. But this just won’t cut it.

Spend some time automating your social media content. Maybe it’s once a week or once a month, but when you take time to schedule all of your upcoming posts, it takes the guesswork out of the process. 

Even better, invest in professional social media management services.

4. Build an email list

An email list is an incredible thing for growing your real estate business. 

Unlike social media content that could go away at any time, your email list is something that belongs to you. So, even if you lose all of your followers or likes in a single day, you’ll still have a potential customer base in the form of your email list.

To start building this list, a simple form embedded in your website can do the trick. 

To incentivize users to sign up, you can offer a freebie (for example, a local real estate guide) to encourage them to sign up for your email list. 

5. Share video testimonials

Video reigns supreme when it comes to digital advertising. 

Written testimonials are great, but video testimonials will have a more powerful effect. 

They’re able to convey emotion and tell a story in a way written words never can. Share video testimonials across your social media platforms, in your emails, and on your website.

With Souqh, you can also use external reviews and URLs on the Service Providers storefront, along with reviews that are generated using our platform.

6. Enhanced customer communication

Traditional phones, emails, and messages are some of the options that come to mind for communicating with customers. But Souqh offers you ever more tools and versatility to enhance your communication with customers and reach them in a whole new way. For example, realtors can send real-time messages, have audio and video calls and keep all client communication, documents, and transactions consolidated in one place. Sounds pretty good, right?

7. Enhance your digital presence with Souqh.ca!

We saved our best tip for growing your real estate business for last: using Souqh.ca to enhance your digital presence with less effort, less money, and more ease! Souqh supports accelerated digital transformation for real estate agents in one platform for a monthly subscription fee. As a result, realtors can build their digital brand, cut costs, save time, and enhance their clients’ home journeys without having to pay any commissions or exorbitant fees.

Souqh is a digital services platform that connects home buyers and service providers – all in one marketplace. We are reshaping the experience for both home buyers and service providers. How do we do this? By building an integrated ecosystem that enables us to deliver streamlined and straightforward digital solutions, leading the way to incredible customer experiences! 

So, if you’re ready to start digitizing your real estate business for today’s modern world, we’re here to help. Click here to book a demo.

Did you learn a lot about growing your real estate business in this post?

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